Your Digital Marketing Looks Active. It’s Not Driving Growth.
I help established businesses and subject-matter experts turn scattered marketing into a clear, high-trust system that actually supports revenue.
12+ Years Digital Marketing | EdTech Exit (Mar 2025) | Millions in Client Revenue Influenced
Industries I've Helped Grow
SaaS & software platforms
Service-based businesses
Course creators & EdTech
Medical practices, therapists & wellness providers
Financial services & advisors
Law firms & legal services
Real estate & property services
Emergency services & security companies
Speakers, coaches & subject matter experts
Marketing, creative & design agencies
Professional services & consulting firms
“We had plenty of leads and daily sales. Melanie has a strong team around her, and outperforms her peers.”
Ray, Finance Expert
40+ Years Experience
“We finally have a validated offer, real numbers, and a scalable plan. 46% email open rates and 4.2% conversion didn’t hurt either.”
James, EdTech Founder
18+ Years Experience
"Before working together, our cost per lead was more than $56, now it's just $8.50!"
Jason, MedSpa Clinic
12+ Years Experience
Why Marketing Feels Harder Than It Should
You’re not starting from zero.
You have experience.
You’ve delivered results for clients.
People trust you once they work with you.
And yet your marketing feels… unreliable.
Some months feel busy but go nowhere
Traffic comes in, but momentum drops off
Messaging sounds fine, but it doesn’t land
You’ve tried tactics, tools, and campaigns — none stuck
Growth depends too much on referrals or timing
You don’t need more ideas.
You need clarity and structure - because right now, marketing is happening, but it’s not working together.
What It's Actually Costing You?
Here’s the part most people don’t want to admit:
More activity won’t fix this.
More content won’t fix it.
More ads won’t fix it.
Another funnel definitely won’t fix it.
When marketing lacks direction:
You attract the wrong people
Good prospects hesitate or disappear
Strong offers get overlooked
You waste time fixing symptoms instead of the cause
And the longer this goes on, the more it quietly costs you:
Missed opportunities
Inconsistent revenue
Lower confidence in your own decisions
Marketing starts to feel like a gamble instead of a business function.
What Changes Everything?
Growth doesn’t come from doing more.
It comes from alignment.
When positioning is clear, messaging is sharp, and every channel supports the same goal, marketing stops being noisy and starts pulling its weight.
That’s the difference between:
“We’re doing a lot”
and“We know exactly what’s working and why.”
What I Do - Strategic Marketing Services
I don’t sell tactics.
I step in as a strategic marketing partner to help you:
Clarify what you stand for and who you’re for
Identify where growth is getting stuck
Align messaging, channels, and execution
Improve conversion across the entire customer journey
The result is a marketing system that makes sense and supports real business goals, not vanity metrics.
This is not DIY.
This is not theory.
This is not “try this and see.”
It’s experienced, hands-on marketing leadership.
Real Results & Case Highlights
$625K Sales
A non-profit software company had a great course and product, but no launch plan.
We:
Designed the full webinar + email launch strategy
Built the nurture and sales sequences
Managed the live launch
Results:
114 course registrants, $500K in software sales, and $125K in course revenue from a single campaign.
4.2% Upsell
An expert with 18+ years of experience and a big audience, but no validated paid offer.
We:
Started with a low-ticket workshop series instead of a big flagship course
Built the sales page, email sequence, and follow-up offer
Results:
46% email open rates, 4.2% workshop conversion, 18% upsell, and a clear roadmap to scale.
2x Leads
An insurance agency had high cost per lead and low-quality leads.
We:
Cleaned up targeting
Rebuilt landing pages around a single clear offer
Tightened the follow-up system
Results:
2X leads at the same monthly ad budget, and quality leads the insurance company could rely on.
What I Build For Growth Focused Businesses
Lead Generation Funnels
Course & Product Launches
Email Marketing & Automation
Sales Pages That Convert
Paid Ads, SEO & Optimization
Tracking & Reporting
Who This Is For (and not for)
This is for you if:
You run an established service-based or expert-led business
You know your work delivers real value
You’re tired of guessing, testing blindly, or duct-taping solutions together
You want marketing to support growth - not distract from it
This is not for:
Early-stage businesses still figuring out their offer
People looking for quick hacks
Anyone who just wants “more leads” without fixing the foundation
Hi, I'm Melanie Woodward
Every engagement starts with clarity.
I look at:
Your positioning and message
Your current marketing ecosystem
Where people drop off, disengage, or stall
What’s quietly undermining results
Then I focus on the few changes that actually move the needle - not everything at once.
No busywork.
No noise.
No unnecessary complexity.
I’ve spent more than a decade helping businesses turn expertise into scalable, reliable growth.
That includes:
Fixing conversion bottlenecks that made campaigns unprofitable
Aligning marketing across channels so it works as a system
Supporting founders and teams who needed senior-level guidance, not more execution
The common thread?
Clarity first. Performance second.
When marketing is clear and aligned:
Decisions get easier
Confidence goes up
Effort compounds instead of resets
Growth becomes predictable instead of stressful
That’s the shift I help clients make.
“Melanie was an exceptional partner supporting our SaaS team. She possesses a remarkable breadth of knowledge across various digital marketing strategies."
Julien, SaaS User Management
“Melanie truly stands out as a leader and marketing strategist. She blends creativity with data-driven insights to create campaigns that deliver results.”
Abhi, 2X Founder
"Melanie is a passionate, smart advisor whose delivers a unique personal style and commitment to her work. She has a superb ability to dissect situations and problem solve in a helpful and supportive manner."
Michael, Boutique Consulting
"Melanie and her team helped us improve our landing page copy and flow to improve CRO. She is not only an expert but also a great person to work with."
Massoud, Commercial Cleaning Business Owner
"Melanie is one of the best! She leads with her knowledge and expertise of the desired outcome. I love working with her and highly recommend!"
Marla, Therapist + Digital Course Creator
"Melanie is devoted to making your project a success. She dives deep and commits to understanding the client and your customer's POV. She goes above and beyond every time."
Erika, PR Expert
Ready to Align Your Marketing for Growth?
You don’t need to overhaul everything.
You need to understand what’s not working, and why.
