Digital Marketing That Turns Your

Expertise Into Predictable Revenue

Done-for-you funnels, ads, and email systems for course creators, service-based businesses, and subject matter experts who want a steady flow of qualified leads and sales - without chasing every new tactic.

Limited spots available this month

12+ Years Selling Digital Marketing | EdTech Exit (Mar 2025) | Millions in Client Revenue Generated

You're Great at What You Do.

Your Marketing Should Bring in Clients Like It.

You’ve built something real. You have experience, results, and clients who love you.

But your marketing?

  • Inconsistent or “when you have time.”

  • Too reliant on referrals

  • Or sending traffic to funnels that just… don’t convert

It’s not that you’re bad at marketing.
It’s that you’re trying to be the visionary, the service provider, and the marketing department - all at once.

That’s not sustainable. And it’s definitely not scalable.

Who We Work With

We’re a fit if you’re:

  • A service-based business generating $5K–$100K+/month and ready for predictability, not guesswork

  • A coach or consultant with a proven offer who wants their calendar consistently booked with qualified leads

  • A subject matter expert (author, trainer, professional) ready to package your knowledge into scalable products

  • A course creator who’s already sold your program and wants to scale launches from $10K to $100K+

Primary goal: more qualified leads and sales through systems, not just “more content.

Digital Marketing for Service-Based Experts | AttaGirl Digital Marketing

The Problem Isn’t Your Expertise.

It’s Your Revenue Infrastructure.

Random tactics won’t fix:

A funnel that leaks conversions

Ads sending the wrong people to the wrong offer

An email list that goes quiet between launches

You stay in your zone of genius.
We build and manage the engine that brings buyers to you.

What We Build For You (So You Can Stay Focused on Serving Clients)

Lead Generation & Book-a-Call Funnels

Built for service-based businesses and experts who sell high-touch offers.

We help you:

  • Design lead magnets and simple funnels that attract the right people

  • Build landing pages + nurture sequences that turn strangers into booked calls

  • Set up paid traffic (Meta, LinkedIn, Google, YouTube) to consistently fill your pipeline

  • Track the numbers, so you know exactly what’s working (and what isn’t)

Your result: a clear, trackable path from first click → booked call → new client.

Digital Product & Course Launch Systems

Perfect for course creators and experts turning IP into revenue.

We support you with:

  • Offer positioning and pricing strategy

  • Launch architecture (nurture campaigns, live series, challenges, evergreen funnels)

  • Email campaigns that warm, nurture, and sell

  • Tech setup across your LMS, payment processor, and email platform

  • Live launch support so you show up as the expert, not the tech firefighter

Your result: launches that are planned, measured, and repeatable, not “hope marketing.”

Paid Ads Management & Performance Tracking

When you’re ready to put real fuel on the fire, we manage your paid traffic and data.

Platforms we work with:

  • Meta (Facebook + Instagram)

  • Google (Search, YouTube)

  • LinkedIn (where appropriate for B2B)

We handle:

  • Campaign and account structure built for scale, not chaos

  • Audience strategy (cold, warm, and retargeting) tailored to your funnel

  • Creative testing: multiple ad angles, hooks, and formats every month

  • Daily/weekly optimization to improve CPL, CPA, and ROAS over time

  • Conversion tracking setup (pixels, GA4, GTM, events) so every key action is measured

  • Simple, no-fluff reporting so you see what you’re spending, what you’re earning, and what’s next

Your result: ads that aren’t just “on” - they’re accountable to real numbers and real business goals.

Email Marketing & Nurture Engines

You don’t need more emails. You need emails that get opened and drive action.

We create:

  • Nurture sequences that move people from “I’m curious” to “I’m ready to buy.”

  • Launch campaigns that build anticipation and urgency (without feeling spammy)

  • Evergreen upsell and cross-sell sequences to increase customer lifetime value

  • List segmentation so the right people get the right message at the right time

Typical results:


Clients see open rates in the 40–50% range and higher engagement throughout launches.

Audits & Strategy Intensives

When you don’t need a full implementation partner (yet), but you do need clarity.

We provide:

  • Funnel, website, and campaign audits to find the real conversion leaks

  • Offer and messaging refinement so every asset points to a clear “why now.”

  • A prioritized 90-day marketing roadmap your team can execute

Your result: a sharp, actionable plan instead of 47 conflicting ideas.

Let's Talk Numbers (Because That's What Actually Matters)

$625K

Generated for Software Company

A non-profit software company had a great course and product, but no launch plan.

We:

  • Designed the full webinar + email launch strategy

  • Built the nurture and sales sequences

  • Managed the live launch

Results:
114 course registrants, $500K in software sales, and $125K in course revenue from a single campaign.

4.2% Upsell

4.2% Front-End Conversion + 18% Upsell for a Subject Matter Expert

An expert with 18+ years of experience and a big audience, but no validated paid offer.

We:

  • Started with a low-ticket workshop series instead of a big flagship course

  • Built the sales page, email sequence, and follow-up offer

Results:
46% email open rates, 4.2% workshop conversion, 18% upsell, and a clear roadmap to scale.

2x Leads

An insurance business was running ads but getting inconsistent, low-quality leads.

We:

  • Cleaned up targeting

  • Rebuilt landing pages around a single clear offer

  • Tightened the follow-up system

Results:
2X leads at the same monthly ad budget, and a pipeline they could rely on.

30 minutes to look at your current funnel, your goals, and whether we’re the right partner.

MEET YOUR MARKETING PARTNER

Hi, I'm Melanie Woodward

Fractional CMO & Done-For-You Growth Systems

I didn’t just learn marketing from a textbook. I learned it by:

  • Building an EdTech business from zero to profitable over 12+ years

  • Selling that business in March 2025

  • Running campaigns that generated millions in client revenue across SaaS, finance, courses, subject matter experts and service-based businesses

Along the way, my team and I:

  • Spent $100K+ of our own money testing what actually works

  • Burned money on bad ideas (so you don’t have to)

  • Built funnels and systems that consistently convert at 4%+ (when most are stuck at 1–2%)

Now, AttaGirl Digital Marketing exists for one reason:


To help experts, course creators, and service-based businesses stop guessing at marketing and start growing with a clear, trackable system.

Why Clients Choose Us

  • We’ve done it ourselves. We’ve built and sold digital products, not just marketed them.

  • We care about ROI. If it doesn’t move the needle, we don’t recommend it.

  • We’re partners, not vendors. We treat your business like it’s ours.

  • We’re in the details. Messaging, tracking, funnel steps, follow-up - we live there, so you don’t have to

Our track record:

  • Generated millions in revenue for clients

  • Managed campaigns from $2K to $50K+ monthly ad budgets

  • Launched courses that generated $625K in combined revenue

  • Built funnels that consistently convert at 4%+ (industry average is 1-2%)

The bottom line: We want you to succeed.

“They turned our eCourse into a $625K revenue stream. The ROI was unbelievable, and they handled everything from strategy to live session management.”

Greg, Non-Profit Software Executive

“We finally have a validated offer, real numbers, and a scalable plan. 46% email open rates and 4.2% conversion didn’t hurt either.”

James, Subject Matter Expert, 18+ Years Experience

"Before working together, we were paying around $56 per lead with no real consistency - now leads come in every day at just $8.50 each."

Ray, Subject Matter Expert,

40+ Years Experience

"Melanie and her team helped us improve our landing page copy and flow to improve CRO. She is not only an expert but also a great person to work with."

Massoud, Commercial Cleaning Business Owner

"Melanie is one of the best! She leads with her knowledge and expertise of the desired outcome. I love working with her and highly recommend!"

Marla, Therapist + Digital Course Creator

"Melanie is devoted to making your project a success. She dives deep and commits to understanding the client and your customer's POV. She goes above and beyond every time."

Erika, PR Expert

Your Done-For-You Revenue Partner - What You Get With AttaGirl Digital Marketing

We don’t just “manage your marketing.” We architect, build, and optimize your entire digital revenue system.

Here’s what that looks like:

  • Custom strategy: No plug-and-play templates. Your system is built around your offers, audience, and sales process.

  • Hands-on execution: We build funnels, write copy, set up tracking, and manage campaigns.

  • Senior-level expertise: You’re not handed off to junior staff learning on your dime.

  • Ongoing optimization: We refine every stage - from click to client - to improve conversion over time.

  • Monthly strategy calls: Real conversations with someone who knows your business inside and out.

  • Transparent reporting: You’ll always know what’s working, what’s not, and what we’re changing next.

Investment: Engagements start at $2,100, depending on scope and complexity.

No pressure, no long pitch. Just a clear look at where you are now, what’s possible in the next 90 days, and whether we’re the right fit.

Ready to Turn Your Expertise Into a Lead-Generating System?

You already know your marketing could be doing more.

The real question isn’t “Do I need this?”
It’s “How much longer am I willing to DIY it and hope it works out?”

Clients who work with us typically see:

  • Clearer messaging and positioning within weeks

  • Better lead quality and more consistent inquiries within 90 days

  • Transformational growth over 6–12 months with a system that compounds

What could the next six months look like if your marketing finally matched the level of your expertise?

30 minutes. No generic pitch deck, just an honest conversation about your goals, what’s blocking them, and whether we’re the right partner.